The FOR is a multidisciplinary brand that moves in the field of urban fashion, contemporary art and street skating. From Rio de Janeiro, but with a totally different, is not focused on beachwear, but turned the city of Rio.
Contemporary and with a totally different look of the city has as its advocates FOR, photographers, tattoo artists, filmmakers, visual artists and skaters.
The 1st Campaign, Summer 2012, was titled inlinegloria, a term created by the movement of Brazilian street skates. All the graphic was based on that feeling, with images and colors inspired by Russian Constructivism and aviation war.
The FOR gets strong market street fashion as the first brand in the segment having as head the office and not roller skate street.