Made in Poland: Broadcasted on public transport

MPK TVM OFFICIAL SELECTION | Film dokumentalny Witalisa Szumiło Kulczyckiego from ownstyle on Vimeo.

Polski opis poniżej

Witalis Szumilo Kulczycki's documentary film was officially selected as the first film in Poland to be screened on public transport interior displays. The film was divided into episodes and is now being played 24 times a day (each episode for 2 weeks).
The broadcast is from 10th September until end of December 2011.
The film exposure is estimated to exceed 16,1 million of views in Cracow and Lodz cities. The calculations were based on Polish independent research agency TNS OBOP's data.

The short video was filmed during several tram jurneys in Cracow trams as a documentation of the event.

IF YOU LIKE THE IDEA LIKE MY FB PAGE please :)

http://www.facebook.com/pages/OWNSTYLE/150410085051886